|
|
- Focus groups
- Recall Focus groups
- Mini Groups
- Advertising awareness and tracking studies
- Image and attitude studies
- Segmentation studies
- Psychographic/typographic studies
- Name/packaging studies
- Communication studies
- Screening studies:
- Systematic stepwise selection
- Monadic comparison
- Paired comparison
- Perceptual mapping
- Factor/cluster analysis
- Regression analysis
- Significance testing (t-tests, ANOVA testing)
- Gap analysis
- Brainstorming, and other new product development facilitation
- Development of themes, positions, concepts, new products or services
- Research planning and consultation
- Processes to assist in more effective application of attitude research
- Interactive processes to assist management in developing the strategic direction(s) that they feel is right for them
|
|
|
